Filstone launches an innovative app with 360º virtual catalogue
Marmo+mac was the chosen stage for the official launch of the “Next 360” application, a tool that allows you to disseminate “Filstone’s” products and combine them in real environments in 360º.
The presentation, included in one of the world’s largest events in the natural stone industry, which took place at the end of September in Verona, Italy, was attended by guests from all over the world, who had first-hand access to a new way of browsing the Filstone catalogue.
Next 360 is available free of charge on IOS and Android platforms and also for Web, with “Filstone’s” products in 11 outdoor (building and housing) and interiors (living rooms, kitchens, bathrooms and a lobby). It also features a brief history of the company, videos, photographs and contacts.
The purpose is, according to the company, to be a “complement to the catalogue on paper” for allowing submit “products in a much more flexible way, under a dynamics that is not possible on paper – 360 visualization and the flexibility of being able to change products or textures simultaneously”.
The application, developed by the Portuguese company “D2 Technology”, is aimed mainly at architects, designers and, in general, to all customers of “Filstone”, in addition to being a click away, it will also be available at the company’s premises and at future events at an interactive table.
Filstone is governed by an environmental commitment and acts in favor of sustainability, and this application is a way of reducing the use of traditional paper catalogues.